The building of the personal brand Personal branding has come a long way since it was coined by Tom Peters in 1997. This term spread dramatically in 2005 after the revolution of the Internet and social networking tools that facilitated our tools to build a personal brand faster and cost less. We believe in Sahel reach and from proven experiences that following a correct strategy in building a personal brand makes a big difference to the success or failure of the mark. We will draw your career story, then develop a customized strategy that will ensure you emerge in an increasingly competitive world. We are sure to walk with you every step of your personal brand journey and provide you with all the tools you will need in a world of consumers and competitors alike.